ABOUT US
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Our Mission • Meet The Team • Results That Matter
Our Mission
Arc & Alder was founded with one mission, to help UK solar installers grow through exclusive, verified homeowner leads that actually convert.
We saw the same problems repeating across the industry:
Lead brokers selling the same data to multiple installers
Agencies chasing clicks instead of installs
Businesses wasting time calling people who were never interested
We decided to change that.
Meet the Founders
Arc & Alder was founded by Thomas, a senior marketing manager from one of the UK’s leading environmental consultancy firms, and Eduardo, a chartered accountant with extensive experience advising businesses on financial performance and growth. Together, they combine strategic marketing insight with financial discipline to deliver exclusive, high-quality solar leads that drive profitable, sustainable growth for UK installers.
Thomas Smith
Marketing Director
Eduardo Capelastegui
Finance Director
Results That Matter
Proven Through Real Campaigns
Our lead-generation system was refined through focused pilot campaigns that tested every stage, from audience targeting to qualification and booking. Our process is tried, tested, and built on real performance insights.
Guided by Years of Experience
Experience leading large, global marketing campaigns for one of the UK’s top environmental consultancies. His strategic expertise ensures every campaign delivers measurable, sustainable growth.
Backed by Financial Precision
Deep commercial insight, brings data integrity and ROI-driven discipline to everything we do. Together, we build campaigns that are creative, transparent, and profitable for every installer we work with.
Ready to get started?
